Search engine optimization is the process of improving visibility of a website or web page in a search engines natural search results. By increasing the visibility of a website, an SEO improves how soon that site is featured on standard search engine inquiries. SEO Resellers provide the service of expanding the exposure said website through such techniques of blog entries, social media marketing and forum discussions. Private label seo or as it is also known, white label SEO, is another SEO reseller program used to increase search engine visibility by forming a partnership with a website or, more particularly, an online business and the SEO Reseller.

What exactly is white label SEO? It can be best compared to what most grocery store or supermarkets do with brand name products repackaged under their own brand. Everyone has been to a supermarket and seen the generic brand label products that on the inside look and taste exactly like a better known, but more expensive product. This is known as private labeling. A department store purchases products from a company in bulk and then resells them to the consumer at a discounted price under a completely new label. At its most fundamental, white labeling is essentially a partnership where the company producing the goods is surrendering the brand and the company selling the product gets that brand but does not have to produce anything.

What a white label SEO does is essentially the same process, but with internet visibility. An SEO Reseller program advertises the online business and increases exposure, while the business itself maintains their product or services. A partnership is formed between the business and the white label seo that is like the department store and the food producer. The producing company, in this case the business, continues providing their services and products as normal. The department store, in this the white label SEO, takes those services and advertises them across the web in blogs, on social media, etc. etc.

Hopefully this explains a little bit of what a white label SEO does and how they benefit online businesses.