In 2011, Americans saved $3.7 billion because of coupons. That is a 63 percent increase from the year prior. That equals out to 3.3 billion actual coupons, which is 100 million more than were used in 2009. Whether they are clipped from the Sunday paper or printed online, Americans cannot get enough coupons, and cannot save enough money. As such, merchants and companies are jumping on the band wagon and offering coupons for anything and everything that they can think of. Buy two tanning sessions, get a free dog waxing. Buy one pound of sauerkraut, get one half off. Rent the Swiss ski chalet for three nights, we will throw in a butler with a name of your choosing.
People will use a coupon for anything that they can in order to save a mere buck. And good for them. It saves money while stimulating the economy. The newest craze in the coupon market, however, is the online discount voucher. This is something that I am sure everyone is familiar with, without their even being aware of it. Online vouchers are the quickest and easiest way to know when a sale of something is coming up, and the best way to find deals that you will not find anywhere else. Very often you will find vendors offering deals and discounts online that they would never offer in print.
One of the more common deals you will see is pay $X to get $X(2) to spend. For those of you who are algebraically challenged, that means spend $15 and get a $30 gift certificate to spend at the establishment. There is always fine print, so be sure that you have read the rules and regulations thoroughly. Most often it is that you still have to pay the tax (because you did not pay tax on the purchase of the coupon), that you have to eat in the restaurant, and that it has to be used by a certain date or it turns back into a pumpkin or something. More likely, it reverts back to the $15 that you spent to purchase it rather than the $30 you had initially planned on using.