For some organizations it is quite difficult to control the brand standard of the company particularly if the product or services is offered by franchises and dealerships. The typical many to one publishing and CMS cannot meet this particular need of these organizations. What they need is to be able to control and customize the sites of their local network. The solution to this is website content management system. Website content management system allows the business to control and customize the franchise websites. It allows for effective brand management because with website content management system, the business can edit and update the local sites. At the same time, each local site can be different from each other and from the main site of the business. This content management system allows the company to protect its brand online. The web content management system is offered by some website development companies although the majority of them only offer traditional web development and content management. You can use the internet to find this type of web development. You should however choose the best company to fully take advantage of the benefits of this type of content management. The more flexible the management of content, the better since this will allow you to fully customize and manage the individual local sites. This will also provide you with the opportunity to offer your users or customers what they need from the local sites.