In the $16 billion world of search engine optimization (SEO), there is a lot of confusing nomenclature as well as constantly evolving best practices that help you stay at the top of your game. But before we get into the nitty gritty of what works, let us take a moment to discuss the difference between onsite SEO and offsite SEO.

First and foremost, the goal of effective SEO marketing is to increase the page ranking of your website on search engine results page (SERP). SERP ranking is so important, in fact, because 75 percent of web users never scroll past the first page of search results.

The question then is, how do you get your site at the top of that SERP list?

Onsite SEO involves anything you do directly to your website or blog to improve its ranking. Conversely, offsite SEO refers to anything you do off of your website, but it still aims to increase your page rank. For example, good content on your site is a good onsite seo strategy; a backlink from a social network marketing campaign is a great example of offsite SEO. The best websites or blogs seamlessly blend strategies from both. Got it? Good.

Now, in addition to engaging and relevant onsite content, another important onsite SEO how to takes place behind the scenes. Page titles, for example, if executed (and worded) correctly in coding, signify to search engines that your site is high quality and relevant.

Another important onsite SEO strategy relates to your URLs. Make sure that all URLs on your site relate to the keywords and content on each respective page. Again, search engines pick up on URLs and keywords that are relevant to the content on your page.

Going back to having good and relevant content on your site or blog leads us to the potential for exponential offsite SEO success. Be sure to add social networking share buttons (such as Facebook, Twitter, etc.). The more often your content is shared, the higher its SERP.

Yes, the world of SEO best practices is constantly evolving. But by staying abreast of the changes, you could increase traffic to your site by an astounding 2,000 percent, which could increase your revenue by 40 percent.

So, which onsite SEO and offsite SEO strategies do you find most effective? Share your comments below.