The business world of today has become fiercely competitive. Each and every day, new businesses are being established. This abundance of new businesses is due largely in part to the convenience offered by the Internet and modern technology. The main component a business needs to function today is a website, a physical store or building is not even always necessary anymore. But with consumers having so many options for businesses to choose from each time they seek a service or product, many businesses are being left undiscovered. Internet marketing has proven to be the most effective way to market a business now, and strategies such as search engine optimization, also known as SEO, are rapidly gaining popularity. To gain exposure that can lead to increased site traffic and new leads, businesses can hire online marketing companies that offer Seo reseller programs.

Many people find businesses these days by using a search engine to look for products and services. In fact, statistics have shown that 93 percent of all online experiences begin with the use of a search engine. In 2011, eCommerce sales sales topped 200 billion dollars, proving that a very large number of people do a great deal of their purchasing of products online. To accommodate this apparent trend, online marketing companies developed SEO reseller programs to provide businesses with custom content designed to increase their visibility on search engine results. With key words and phrases that are commonly searched, this content enables a business website to be an organic, higher ranking result that can easily be found by users of search engines.

Social media also plays a big role in the business marketing world today. The number of fans and followers a business has on their social media sites is considered crucial information, which is why 94 percent of social media marketers keep track of those numbers. In 2011, 28 percent of businesses outsourced at least a portion of their social media marketing, and now 30 percent of businesses do. To establish a greater overall web presence that may lead to more site traffic and potential new leads, businesses can seek services such as Seo reseller programs.