The methods of making it in the business world have evolved quite a bit over time. Though proper marketing has always been one of the most guaranteed ways to gain exposure to a business and lead it to success, the means of marketing have changed in recent years. In accordance with advances in technology, marketing has shifted to an online focus. Internet marketing has proven to be the most effective form of marketing available to businesses today. In order to gain exposure and potentially see more success, businesses can hire online marketing companies that are white label SEO resellers.

In 2011, eCommerce sales topped 200 billion dollars. By 2016, Forrester Research predicts that online sales will grow from 7 percent of overall retail sales to 9 percent. Online retailers and service providers have concluded that over 39 percent of their customers come from searches.

When surveyed, 79 percent of those who use search engines claimed that they always click on the natural or organic results that are returned. In the same survey, 80 percent of Internet users claimed that they either rarely or never click on the sponsored results returned by search engines. Because of this trend, online marketing companies began using a strategy called search engine optimization, or SEO. Seo reseller programs provide businesses with custom created content that contains key words and phrases, enabling the website of a business to rank highly on searches as an organic result. So to potentially see increased web traffic that may also increase their number of new leads, businesses can hire Seo resellers.