In today’s word, more and more consumers are turning to the internet to find the products and services that they need. Therefore, online marketing is an integral part of running a business. Important aspects of online marketing include SEO, social media marketing, and web design.

SEO, or Search Engine Optimization, is a particularly important aspect of online marketing, as consumers are increasingly using search engines to find products and services to purchase. In fact, did you know that one billion searches are preformed each and every day? Or that the vast majority of internet users begin their online experience with a visit to a search engine? Over half (57 percent ) of B2B marketers actually say that SEO makes the biggest impact on their lead generation goals and the overall importance and relevance of search engine optimization services only continues to increase.

Studies show that when consumers utilize an internet search engine they typically click on the first link that meets their criteria and are unlikely to scroll through pages and pages of results. Therefore, the higher a website appears in search engine results pages, the more likely a consumer is to visit that website. SEO, which raises a website’s ranking in search engine results, is thus a crucial part of effective online marketing. And search engine optimization services are actually incredibly effective: it is rated as the most effective lead generation tactic, with 34 percent of marketers calling it “very effective.”

However, if you’re company doesn’t have the time or the talent to preform search engine optimization services in house, it can be advantageous to consider outsourcing to a search engine optimization expert, such as a SEO service company or SEO consultants. SEO services companies and SEO services firms can provide you with expert SEO services. And interestingly, more and more businesses are choosing to export SEO to an SEO company. Outsourcing to SEO companies tend to yield better results and higher satisfaction ratings. 21 percent of marketers who work with agencies on SEO report being highly satisfied with their program performance, compared with 11 percent of those who do SEO in house. Overall, outsourcing search engine optimization services can be a great option. Read more here.