When you type your company’s name into a Google search, where you do see your website? Is it on the first search engine results page (SERP)? Is it on the second or third page? Can you find it at all?

These are all important questions to ask yourself when you are considering how successful your company is. Your search engine ranking can make a huge difference in driving traffic to your website, which can directly affect your revenue and profits. This is because only 75% of users never look paste the first SERP to find what they are looking for. So if your site is on the fourth or fifth page, you are not generating much traffic at all to your website. With this in mind, many businesses turn to search engine optimization (SEO) to help increase their search engine rankings through solid, proven marketing techniques.

SEO focuses on boosting rankings through organic methods. Of the many strategies used, you will find SEO tips that say link building as one of the most successful ways to gain visibility on the web. This involves studying user trends on search engines. You have to analyze what words users types into a search engine to find a product or service. Then those words should be used organically as much as possible in content on your site. An SEO company that specializes in these strategies has in-house writers that can create high quality content that organically weaves these keywords into the writing, and these keywords act as back links to your company’s website. As more people click on linkes to your company, your website will generate more traffic, and subsequently gain a higher search engine rankings. Furthermore, statistics show that about 70% of users only click on organic links, and about 80% of users say they ignore sponsored search results, while 79% say they only explore natural search results. This makes organic link building extremely important.

This method of online marketing also produces a higher close rate. Inbound leads, such as SEO, have a 14.6% close rate, whereas more traditional outbound leads, such as direct mail or print advertising, only have a 1.7% close rate. With such a high level of online connectivity these days, you must be able to reach out to your customers through the internet, and a higher online close rate will be crucial to your success. You also cannot only rely on a brick and mortar business to sustain your profits, because retail stores are facing several challenges with the increase in internet sales.

You can always look up SEO tips online and try to raise your search engine ranking on your own, but also consider outsourcing SEO to an SEO company to take care of your marketing needs. An SEO reseller plan places marketing in the hands of experts so that you do not have to labor over SEO tips and strategies on your own, trying to figure out the complicated analysis they use to optimize your search rankings. Either way, SEO is proving exceedingly important to any business’s success, and it will be worth your investment.