Archive for July 12, 2013
In the $16 billion world of search engine optimization (SEO), there is a lot of confusing nomenclature as well as constantly evolving best practices that help you stay at the top of your game. But before we get into the nitty gritty of what works, let us take a moment to discuss the difference between onsite SEO and offsite SEO.
First and foremost, the goal of effective SEO marketing is to increase the page ranking of your website on search engine results page (SERP). SERP ranking is so important, in fact, because 75 percent of web users never scroll past the first page of search results.
The question then is, how do you get your site at the top of that SERP list?
Onsite SEO involves anything you do directly to your website or blog to improve its ranking. Conversely, offsite SEO refers to anything you do off of